Five accounts, five scoreboards
A selection of programs I planned, launched, or took over from zero — with the numbers behind them. Most recent first.
Running seven digital channels at once in Latin America's most competitive telecom market
Activated SEM, Meta, YouTube, audio, programmatic, and Connected TV simultaneously for a nationwide Tigo El Salvador brand campaign, reaching 85% of the population from month one.
Launching a full-funnel program from zero
RadioShack came back to market with a rebuilt site and no digital footprint. I planned, launched, and personally managed the media program that gave it one.
One method, account after account
No surprises: every campaign runs through the same four stages before I scale the budget.
Audit
I pull apart spend, funnel, creative, and tracking. No optimization plan survives contact with bad data.
Strategy
Channel mix, budget allocation, and audience architecture get mapped before a single dollar moves.
Execution
Creative, copy, and campaigns go live across every channel I own, launched and QA'd end to end.
Optimization
Daily reads on performance drive the calls — budget, targeting, bid strategy — that make it efficient live.